The Taylor Swift Effect, as it has been dubbed, has been a boon for NFL ratings and ad engagement ever since news of the possible romance between Swift and Kelce went public. And, regardless of whether Swift attends the game, Amazon will be ready for it.
“We’ve been seeing some pretty strong demand coming out of the upfront. When we look at a game like Kansas City, we already know that demand was strong prior to the Swift Effect,” Carney said. “But I’m sure once we get a little closer, we’ll start to see what we are planning.”
Prime Video’s Thursday Night Football has already received a boost in ratings in 2023, with the premiere between the Minnesota Vikings and Philadelphia Eagles averaging a 7.1 rating and 15.05 million viewers. But a visit from Swift could potentially take those ratings to new heights, so the company is keeping “close tabs” on the situation with partners and the NFL, according to Carney.
“We’re preparing just like everybody else did. There’s a lot of conversation around it for sure,” Carney said. “I am a Swiftie, and I’m an NFL fan, so for me it’s like the best of both worlds melding together.”
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