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As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts.
The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV. That includes Amazon Freevee, Thursday Night Football, Twitch, Fire TV and third-party apps via Amazon Publisher Direct.
As part of that expansive reach, the company’s Monday night NewFronts presentation at New York’s Lincoln Center highlighted Freevee, new ad offerings around Thursday Night Football, measurement partnerships and FAST on Fire TV.
“We’re really excited to showcase how our streaming offerings can help brands effectively bridge content to commerce, whether that commerce is happening in our own store or involves products and services purchased elsewhere,” Alan Moss, vp of global advertising sales at Amazon Ads, told Adweek.
Primetime for Freevee
Today, the company said a slate of Prime Video original series are coming to free streamer Freevee for the first time—meaning advertisers will have the ability to buy into previously ad-free content.
More than 100 original series will eventually land on Freevee, including titles like Reacher, The Summer I Turned Pretty, The Wheel of Time, Troop Zero and Late Night.
“In my years of talking to advertisers and agencies, this has been one of the biggest requests for us, to be able to put their ads alongside Amazon Originals,” Moss said.
Freevee first began its push into original content in late 2020 and has seen great success with shows such as Bosch: Legacy and the James Marsden-led Jury Duty. (Marsden is one of the presenters at Amazon’s NewFronts event.)
In addition to the Freevee news, the company announced a host of new originals and pickups throughout the day, including Season 3 of Bosch: Legacy, Seasons 3 and 4 of Judy Justice and a greenlight for Justice on Trial, a new court program featuring Judge Judy.
Also, look out for The GOAT, a new reality series hosted by Daniel Tosh from the producers of The Bachelor, The Office and FBoy Island. Trevor Noah is also joining Freevee as host of Mock the Week, a half-hour topical and satirical panel show.
