Regulations may also be necessary to address anti-gender bias in school curriculums and prenatal education, fostering a more inclusive environment from the start of a girl’s life. At school, there’s usually a men’s sports team for almost every sport the school competes in, but there are not the same options for girls. There are 1.3 million fewer opportunities to play high school sports for girls than for boys.
Reimagining the market
In the past, brands have argued that the women’s market wasn’t big enough to warrant more options and investments, but today the data says otherwise.
It’s time to redesign, innovate and invest in understanding the diversity of your audiences. You can outpace the evolution of women’s sports if you approach it in the right way. The businesses that understand the full potential of their female audiences will win in the long run.
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