Attention Tracking Partners: What Marketers Need to Know

Date:

May 25, 2023

Attention Tracking Partners: What Marketers Need to Know

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The ad industry is now brimming with vendors claiming they can track and measure ad viewers’ attention. Hungry to strike partnerships with agencies and their clients, these vendors want to prove that running engaging ad campaigns is not just an art, but a science. The trouble is, attention-tracking and measurement vendors are still developing their…

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Edith Wharton

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Attention Tracking Partners: What Marketers Need to Know

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