Brands, Expect the Unexpected When Participating in Olympics
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched...
Where Democrats and Republicans Are Running Presidential Ads
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising.The Harris campaign has debuted...
Leaked Pitch Shows Pricing, Effectiveness of Olympic Ads
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the...
Quilted Northern’s Quilted Queens Sing About Toilet Paper
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed...
ADWEEK Launches Coverage Unit Focused on Retail Media
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We’re now poised to demystify it for both buyers and sellers...
Ex-Netflix Executive Linda Guerrero Launches Cultural Agency
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...
