The adventure game’s place in pop culture may continue to expand with a long-gestating live-action feature film—starring Jason Momoa, Jack Black, Kate McKinnon and Jennifer Coolidge—slated for a 2025 release from Warner Bros.
Blending digital and IRL
Consumers who buy the Beats x Minecraft product will get a unique code to redeem an in-game headphone character creator item. TinaKitten, a Minecraft content creator, will curate a playlist available exclusively on Apple Music.
As part of the new headphone launch, the partners scheduled an event at Apple Fifth Avenue in New York Wednesday with TinaKitten in conversation with Travis Mills, an Apple Music radio host.
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