Trial fans will find several Easter eggs in the spot, where Lively’s voiceover declares, “Case closed! Betty Buzz is probably scientifically the best sparkling beverage in the world.”
The campaign drops as the fast-growing Betty Buzz has expanded its distribution to some 8,500 stores from BevMo and Total Wine to Kroger and Albertsons, among others.
The brand, which premiered in 2021 initially with a direct-to-consumer model, sold 5 million bottles in its first full year. This winter, Lively made the first national restaurant deal for Betty Buzz via a partnership with the Yard House chain. Its sparkling grapefruit drink will be used for handcrafted Palomas at 85 locations.
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