“It’s one of the most popular questions our agency gets,” said managing partner and creative strategist Maria Kochurenko.
CEO Veronika Selega said that in communications with clients, on the website, in social media and in the press, the numbers change all the time.
“Sometimes we say to our clients, what numbers do you prefer? It is a very strange question, but after that, they answer,” said Seleha, adding that they’ll pick everything from the number of employees they have to the suite number of their office.
Seleha said that anyone on staff or on their client list can request a different number, and nobody can really say what the precise theory is behind the numbers, but it does make for a good conversation starter and a way to stand out from the competition.
Clutching widespread attention through humor
Bickerstaff.734 is intent on building an identity outside of the war, and it had already done so before the invasion. But Anufrienko knows that the agency must both fight against Russian aggression as well as build a portfolio for its future. In that sense, he doesn’t want to be known as a wartime agency, but as a creative agency that happens to do some powerful pro-Ukrainian campaigns.
