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BlueTriton Brands, holding company to water brands Arrowhead and Deer Park, is working with tech platform Teads, and its carbon measurement partner Impact+, to track, and ultimately, reduce, carbon emissions generated through ad serving.
Increasingly, advertisers are trying to figure out the carbon impact of their digital ad activity, such as the amount of energy needed to fuel digital ads, and how serving the creative relies on downloading content to the end user’s device, which contributes to carbon emissions.
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