As part of his endorsement deal with Prudential, Quinn will use Prudential Stages for Retirement and the company’s financial advisers to work with his earnings throughout his career. Prudential asserts that his investment could be worth as much as $2.6 million with help from compound interest.
“Earning a lot of money when young can create a false sense of security,” said Prudential CMO Susan Somersille Johnson. “Professional athletes are typically well compensated but are not taught how to manage their wealth. Ethan understands this, and wants to encourage young players to consider their financial future as their career begins, not when it is ending.”
In an ad directed by Reinaldo Marcus Green—the man behind King Richard and the upcoming Bob Marley: One Love—Quinn’s moment at the Open is contextualized as the beginning of his professional career. It’s a message that Green, a former college athlete, hopes will resonate with others in Quinn’s position.
“I wish I understood the importance of saving my pennies when I was a young man starting out,” Green said. “Although I was raised to live in the moment, to be present, and that any day could be my last, I hope this ad inspires young people to save for the rainy and sunny days, and create a plan for what’s to come.”
Quinn’s spot will be bolstered by paid digital and social media and is part of a global campaign for Prudential’s global investment management division (PGIM). Prudential also sponsors Cameron Norrie, the world’s No. 13 tennis player and the British No. 1 who wore the PGIM logo on his sleeve at the Australian Open, the French Open, the U.S. Open and Wimbledon. Prudential and PGIM, meanwhile, also will be featured on the sleeves of other athletes during 40 matches at the U.S. Open.
Acorns
It turns out more than a few financial firms and tennis players want to drive home the importance of early savings and investment during this year’s U.S. Open.
Online banking and investment firm Acorns has teamed with tennis pro Tommy Paul to give away money during this year’s sessions in a campaign called “The Long Game.” For every match Paul plays in this year’s Open, Acorns will take $1,000 and multiply it by the number of shots in Paul’s longest rally. At the end of every match, Acorns will give that money to a person who signed up for Acorns through Paul’s link.
