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Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It’s a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power of visuals in today’s digital marketing landscape.
Join us as we discuss the growing importance of visuals in today’s digital landscape. Kitschke shares Canva’s mission to empower the world to design and its impressive growth to 190 million users worldwide since its founding in 2013.
He also shares his excitement about attending the Cannes Lions International Festival of Creativity for the first time and highlights Canva’s focus on experiential marketing. He emphasizes the role of visual communication in driving success across various roles and departments within organizations.
“Visual communication is becoming increasingly important in today’s world. And I think it’s not just for designers or marketers but for anyone in any role within an organization,” he says on the podcast. “Whether you’re a CEO, a teacher, or a student, being able to communicate visually is going to be crucial for your success.”
As CMO, Kitschke oversees Canva’s consumer, B2B and international marketing efforts, leading teams in areas ranging from product marketing to PR and communications, brand and performance marketing, creative, marketing technology, research and data, and growth. He’s been recognized as a Forbes Most Influential CMO and Business Insider’s Most Innovative CMOs.
Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
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