Budweiser Clydesdales and Labrador Return for Super Bowl 58

Date:

January 31, 2024

Budweiser Clydesdales and Labrador Return for Super Bowl 58

The 30-second Budweiser spot is one of three ads being run in the Super Bowl this year by brewing giant Anheuser-Busch. Bud Light will have a 60-second spot, while Michelob Ultra gets 60 seconds with soccer superstar Lionel Messi.

Though the company no longer has exclusivity in the alcohol category, it is still the biggest alcohol advertiser in the game this year with two-and-a-half minutes of total advertising among the three brands.

The brewer will still run ads in the game, but rivals will be able to join for the first time since 1989.

For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.

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Edith Wharton

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Budweiser Clydesdales and Labrador Return for Super Bowl 58

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