“We have a really good relationship with our audience,” St. Onge said. “We learned a lot of valuable insights when we were doing our late-night talk show. We found the best way to keep it authentic is that whatever that week is the most pressing thing to talk about, we talk about. Whether it’s something in our personal lives, pop culture, politics or anything else.”
Forging genuine partnerships
The co-hosts prioritize authenticity, not only in their conversations but also in their brand partnerships. They made a commitment to trying out all products before talking about them on the show.
“We want people to know if we’ve agreed to have a brand sponsor our show, it’s because it aligns with something we like, use or believe in,” St. Onge said. “This commitment to authenticity and transparency resonates with our listeners, as they can trust that the endorsed brands have been carefully selected and genuinely endorsed.”
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