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Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer.
With a faltering economy, the upfronts buying cycle—where both connected and linear TV is sold—was slower than it’s been in years. In addition, large TV publishers such as Disney and Paramount laid off vast swaths of their employees, and the actors and writers who make the content went on strike.
This
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