Marketing
4 Ways CMOs Can Manage Imposter Syndrome
I’ve never met a CMO or any high-level executive who doesn’t wrestle with a nagging fear of being “found out” or wonder if they are truly up to...
Disney’s Growth Fueled by Sports and Streaming at Upfront
Following a star-studded event in May, Disney has wrapped its upfront negotiations.The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over...
Brands, Expect the Unexpected When Participating in Olympics
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched...
Where Democrats and Republicans Are Running Presidential Ads
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising.The Harris campaign has debuted...
Leaked Pitch Shows Pricing, Effectiveness of Olympic Ads
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the...
Quilted Northern’s Quilted Queens Sing About Toilet Paper
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed...
