Marketing
Liga MX and MLS Win Together in Leagues Cup Soccer Campaign
Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer—the North American game, specifically.Mexico, the...
Southern Department Store Belk Is Building an Ad Business
Department store chain Belk is standing up an advertising business.The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to...
Google Performance Max Adds Buyer Transparency and Controls
Google is giving advertisers a little more control over where their Performance Max ads appear.The tech giant rolled out a series of updates on July 30 to ensure...
Fox Closes Upfront With Volume Growth on Digital and Linear
Fox is looking to buck the trends as it closes upfront talks.The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement...
Layoffs Hit Disney Entertainment Ahead of Q3 Earnings
Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division’s headcount, according to a person familiar with the matter.National...
