Marketing
Meet Your Match: 5 Cultural Insights Shaping Dating Apps
Far from the days of traditional note-passing with a “check yes or no” box, dating in 2024 has become much more nuanced, largely due to technology. A check...
Pfizer’s First CMO Drew Panayioutou to Depart
Drew Panayioutou, Pfizer’s first global CMO, has announced via LinkedIn that he’s leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow’s...
Montefiore Olympic Ad Links Breakdancing to Cancer Detection
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing’s Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport’s origins in the...
SSPs Shake Up Fee Structures for Publishers
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather...
The Penguin Takes Shot on Jefferson’s Bourbon as Sponsor
If you’ve ever wanted to drink a glass of bourbon in Gotham, now’s your chance.Today, Warner Bros. Discovery announced that Jefferson’s Bourbon has signed on as a title...
A Professional ‘Happily Ever After’ for Creative Partners
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not...
