He also cited the rising application of AI as “a once-in-a-lifetime shift” for the business, which he added wouldn’t have been “easy to do 25 times within one company.”
Meanwhile, in one fell swoop, with the return to the VML brand comes the loss of three major legacy agency brands—Wunderman, JWT and Y&R. And while Read has worked with all three and was CEO of Wunderman prior to his rise to lead WPP, he doesn’t believe there is room for sentiment as a barrier to progress.
“They’re great brands, and I can have nostalgia for them as much as anybody else,” he said. “But I think the world does move on, and these brands have to move on as well.”
Other leadership roles announced following the formation of VML include Debbi Vandeven as global chief creative officer; Eric Campbell as global chief client officer; Juan Pablo Jurado as CEO for LATAM; Ewen Sturgeon as CEO EMEA; and Audrey Kuah and Yi-Chung Tay, co-CEOs for APAC.
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