“It’s really easy to be down on everything that’s happening. But John’s writing makes you feel included,” Atkin said. “We wanted a sense of optimism–not blind optimism, but a sense that we’ll come out on the other side.”
Over two shoots in London and Glasgow, the project “was a labor of love from the community” that stitched together work from 17 creators and music by 11 composers.
Ultimately, that diverse medley of expressions also articulates the brand’s purpose – and what role it will play as TV continues to change.
“[Channel 4] is special because it allows people a creative voice,” Atkin said. “It is here to take risks on stories, people and talent. I don’t think any other broadcaster would put these kinds of idents on TV.”
CREDITS:
Client: Channel 4
Agency: 4creative
Production Company: Art Practice
Executive Creative Director: Lynsey Atkin
Creative Directors: Mike Skrgatic, Daniel Wolfe, Lynsey Atkin, Bafic
Directors: Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic and James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe
Voice and words: John Joseph Holt
4creative
Executive Creative Director: Lynsey Atkin
Managing Director: Katie Jackson
Executive Producer: Louise Oliver
Senior Producer: Lauren Holden
Production Manager: Hope Sutherland
Junior Producer: Jazz Stradling
Channel 4
Chief Marketing Officer: Zaid Al-Qassab
Marketing Director: Amber Kirby
Head of Brand Transformation: Matt Berry
Marketing Lead, Brand Transformation: Simi Murthy
Marketing Executive, Brand Transformation: Lana Camp
Art Practice x Love Song
Creative Director (Art Practice): Mike Skrgatic
Creative Director (Love Song): Daniel Wolfe
Executive Producer: James Guy
Producer: Bonnie Anthony
Production Manager: Julia Guignabel
Production Coordinator: Shirley Crawford
Production Assistant: Katie Reid
Directors of Photography: Daniel Landin, Eponine Momenceau
Moco Supervisor: Simone Tartaglia
Moco Operator: Tomi Keeling
1st Assistant Director: Rob Blishen
Production Designer: Arthur De Borman
Art Directors: Matthew Fraser, Imogen Grant Toner
Casting Directors: Kharmel Cochrane, Claire Catterson, Found Casting, Belinda Norcliffe
Costume Designers: Hannah Edwards, Bratsk Collective, Ella Lucia
Hair and Makeup: Lu Hinton, Ainslie Currie
Editor: Fouad Gaber, Trim Editing
VFX and Post Production: Time Based Arts
Audio Post Production: String and Tins
Time Based Arts
Producer: Chris Aliano
2D Supervisors: Stephen Grasso, Leo Weston, Miguel Wratten
CG Supervisors: Mike Battcock, Sam Osborne, Nick Smalley
2D Team: Manolo Perez, Jamie Crofts, Olivia O’Neil, Lucy Lawrence, Valeria Scalamandre, Eleonora Laddago, Bernie Varela, Chris Fraser, Dan Cowley, Tom Robinson
CG Team: Ben Cantor, Nigel Timms, Bethan Williams, Ian Baird, Jordan Coles, Maxime Ponsart, Joe Ibbett, Teodora Retegan, Quentin Corker-Marin, Stephen Ross
Grading: Max Ferguson Hook, Simone Grattarola
String and Tins
Audio Post Production: String and Tins
Sound Supervisor: Will Cohen
Sound Designers: Lawrence Kendrick, Culum Simpson, Jim Stewart, Kaspar Broyd, Adam Smyth, Joe Wilkinson, Adam Hare, Will Cohen, Mike Bamford
Music Composers: Will Cohen, Culum Simpson, Adam Smyth, Jim Stewart, Kaspar Broyd, Miink, Cal Swingler, J. Caesar, Matthew Watson, Daniel Freeman, Anthony Moore
Music Supervisors: Laura-Leigh Smith and Mike Bamford
Audio Producers: Laura-Leigh Smith and Rachel Hough
