The collection was distributed on the brand’s social media channels and within virtual galleries to target younger Peruvians to make the connection between the work and the car brand.
An AI-generated explainer video has also been released alongside the four pieces of art.
CREDITS
Agency: VMLY&R Lima
Advertiser: Derco
Brand: Citroën
CEO: Eduardo Grisolle
ECD: Christian “Tin” Sánchez
COO: Giselle Sara
CD: Miguel Estela / Jefferson Cortavarria
Art Director: Jean Navarro
VFX Artist: Jorge Albornoz
Copywriters: Kimberlie Fernández / Jefferson Cortavarria
Account Team: Team Leader – Melissa Sarrio // Supervisor – Indira Cruz
Producer: Fabinho Pando
Marketing chief: Cristian Córdova
Brand manager: José Bedoya
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