Beckham was a fitting choice for the brand because he embodies “modern premium values,” while also being a beer drinker who likes Stella Artois, according to Oppy. 

The soccer legend has been back in the spotlight lately since Netflix released its Beckham documentary last year, and he has also resurfaced in brand partnerships such as Uber Eats’ Super Bowl ad.

Besides the commercial, Stella Artois will extend its campaign through digital and out-of-home ads from agency Jones Knowles Ritchie London. It will also continue experiential programs “Let’s Do Dinner,” which hosts dinner events, and “Perfect Serve,” in which Stella Artois hosts beer experiences for tennis fans at tournaments including Wimbledon.