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Note: This story is part of an ongoing series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. Havas’ Converged, Publicis’ Epsilon PeopleCloud, PMG’s Alli, Gale’s Alchemy.Ai and DEPT’s Ada.
Dentsu Media’s new Merkury for Media data and identity platform is debuting now in U.S. markets.
Previously known as M1, the Merkury technology harnesses Merkle’s data assets and technology chops to help Dentsu Media’s staff across its three media agencies—Carat, iProspect and Dentsu X—activate media on behalf of their clients.
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