Timing is everything
As the Dunkin’ April Fools’ post read, the brand was “going thru it rn” and felt like poking fun at its original name change from Dunkin’ Donuts to simply Dunkin’ in 2019. The post racked up tens of thousands of likes, with fans quickly catching that this name change was merely an April Fools’ Day prank. A few hours later, the Dunkin’ social team unveiled a new merch line to capitalize on the fun.
