Disrupt the Annual Brand Prank War by Focusing on Strategy

Consider the why: Does this stunt have to take place on April Fools’ Day? Would it make more impact when other brands aren’t doing similar activations? Is the only justification for the stunt that it’s April Fools’ Day and brands have to participate? What does it look like to ladder the stunt under an overarching campaign?

Break through the walls of April Fools’ and use this as a massive blip on the radar to bring life to a longer campaign.