Marketing

Dwyane Wade and Carmelo Anthony Go Inside Out for Disney

By: Edith Wharton

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Dwyane Wade and Carmelo Anthony Go Inside Out for Disney

According to Disney, the production team paired Unreal Engine software with the hardware of The Volume stage to compute and display a 3D environment for the spots. This creates the mix between live action and animation, allowing the environment to move and react to actors and camera movements.

Beyond its debut, the campaign is set to air in Disney’s exclusive Eastern Conference Finals window, rotating throughout the Eastern Conference Finals across TV, digital and social.

Inside Out 2 debuts in theaters on June 14.

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Edith Wharton
Edith Wharton

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