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Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel.
According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from Sept. 2020 to Sept. 2022:
- Inter-railing Europe aesthetic: +105%
- Train trip aesthetic: +205%
- Train quotes travel: +285%
Europe’s largest international high-speed rail network, Eurostar Group, has seen the data and is pivoting its marketing to take advantage as travelers begin their spring and summer trip planning.
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