Retarget where appropriate. Give your customers a break and exclude them from your marketing for a while. Then, come back with a fresh retargeting campaign that makes them take notice.
Don’t be dismissed
Ad fatigue can strike at any time. If you’re noticing signs that your creative and strategy are past their prime, it’s important to act right away. At the end of the day, marketing that is ignored by the target audience is a waste of advertising spend, so it’s in your brand’s best interest to monitor, investigate and swap out ads when needed.
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