For the fans
Crunchyroll’s relationship with fans was tested earlier this year when Sony announced that it was shutting down Funimation, the company’s anime-focused streamer that preceded its 2020 acquisition of Crunchyroll from WarnerMedia. While Funimation subscribers were migrated to Crunchyroll, some expressed displeasure about the change in subscription prices and the loss of their digital libraries.
Gerdemann indicated that he heard those complaints but emphasized that Crunchyroll remains focused on providing “the most value” for fans. “When we brought Funimation and Crunchyroll together, we expanded the library, and our seasonal slate has doubled,” he noted. “We’re doing this for the fans, because we love the anime medium and want to share as much of it as possible.”
Besides the brand refresh, Crunchyroll is also sharing a full slate of events, panels and merchandise with SDCC-bound fans. There’s a limited edition streetwear collection from 2024 CFDA/Vogue Fashion Fund finalist Sebastien Ami, new editions of the Crunchyroll Concert Series headlined by LiSA and Alice Longyu Gao and, of course, plenty a big booth on the show floor.
“San Diego is an interesting place, because it’s so pop-culture-oriented,” Gerdemann said. “You see the influence of anime there even more. And the thing I always enjoy the most is seeing how what we do at Crunchyroll provides so much joy to people.”
“We always looked at our work on this [brand refresh] as an evolution, and we don’t want to stop here,” he added. “The evolution continues.”
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