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Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter.
Alliant calls itself a data cooperative, which means it’s a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more than 500 brand members, representing over 3 billion transactions for more than 280 million customers, according to Alliant’s website.
Alliant makes a separate pool of syndicated data available to activate across digital ad platforms like The Trade Desk, Yahoo, PubMatic and Magnite, streamers like Hulu and walled gardens like Facebook, Instagram, Pinterest and Snapchat, according to their website.
Alliant declined to comment, while BrightTower did not respond to a request for comment.
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