The partners will combine to nationally broadcast 118 matches across platforms beginning in 2024, with 20 airing on ESPN platforms, including three playoff games on ABC.
“The NWSL’s landmark multi-year rights agreement with ESPN and other media partners is a testament to the growth and momentum of this league. We hope that through our presenting partnership of halftime, we will continue to increase the visibility of women’s sports and these incredible athletes,” said CarMax CMO Sarah Lane. “CarMax is proud to play a part in elevating the NWSL to the platform it deserves through our investments. We hope that other brands will join us in our effort to continue to expand the coverage of the NWSL and women’s sports moving forward.”
The auto retailer is no stranger to the women’s sports landscape; it also serves as a marquee sponsor for the WNBA.
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