Tubi will also have out-of-home placements, and on the Parvis, attendees can also get physical copies of the nine posters.
“With a content library more than 50,000 titles strong, there’s something for everyone on Tubi—even ad people. And, given that Tubi relies on advertisers as part of its model, it felt only natural that we turn up at advertisers’ biggest festival of the year.” João Viégas, associate creative director at Mischief, said in a statement. “Inspiration for the campaign was extremely easy to find, given, well, we are the target audience. It was also somewhat therapeutic. And a wakeup call that I should stop bragging about awards for work I barely worked on.”
Tubi will also be hosting clients in its executive suite alongside the Fox team, and CMO Nicole Parlapiano will have a number of speaking engagements, including at Adweek’s “Stacking the Marketer’s Toolbox for Success” during Adweek Abroad in Cannes on Monday.
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