At FCB, Pérez sees an opportunity to expand his creative reach, especially as Credle helps tie the global creative teams at IPG together when it makes sense.
“When you have an ability to expand your bench, when you think about having the opportunity to find the correct people and collaborate, that’s something that is very exciting for me,” said Pérez.
Pérez has won over 60 international awards, including a Grand Prix at Cannes Lions; D&AD’s Graphite, Yellow and Wood Pencils; Grand Effies; and multiple trophies at The One Show and the Clio Awards. Pérez also made ADWEEK’s Creative 100 in 2020.
FCB Chicago has seen positive growth in the past year, adding brands to the client roster including Danone, Terminix and the U.S. Postal Service, and growing business with long-standing clients including Cox Communications, Prestige and Clorox.
“As we look to the future, we will continue to develop the incredible creative platforms we have built in partnership with our clients, and I’m confident that Pedro is the right creative leader to take FCB Chicago into its next era of creative excellence,” Graves said in a statement.
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