The Fox CEO noted that the deal covers NFL, NBA, WNBA, Major League Baseball, NHL, college sports, NASCAR and more.
Lastly, what about advertising?
With ESPN, WBD and Fox splitting the sports streaming ownership into thirds, advertising remains a major question. And it’s obviously a topic that’s top-of-mind for Fox, as the company announced that profit fell in the second fiscal quarter due in part to a 20% dip in advertising revenue thanks to the absence of a major sporting event like the FIFA Men’s World Cup.
Murdoch explained that advertising will “flow-through” the new combined streamer, providing even more opportunity.
“The advertising that we have on our linear networks will flow into this service and will just give us increased reach to a market that hasn’t seen that advertiser engage with those clients before,” Murdoch said. “So we think it’s a net positive.”
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