I started to fear I would never make another successful item. My entire reputation revolved around one beanie. I again scoured social media for trends that would appeal to Roblox users. I found lots of “goth” fashion items and a viral TikTok of a teenager in a plush bunny hood. I created a classic white bunny hood and a black goth version with chains, safety pins and rings. Within days, both hoods rocketed to the top of the catalog.
I was recently hired by supermodel and entrepreneur Karlie Kloss to be her chief Roblox consultant for her upcoming fashion experience. Karlie knows real-world fashion like the back of her hand-made Jimmy Choos, but she relies on me to explain how to monetize trends on Roblox.
For example, her team was just about to release a virtual Carolina Herrera designer dress. The team wanted to put it on sale for 24 hours and advertise in advance that it was going to be a “limited” item. I explained that the dress would fail if they followed this plan. Instead, I told them not to advertise it at all, and to take it off the market once it hit a few hundred items in sales.
The dress was released on a Monday morning and sold for 500 Robux (about $5). We took it off sale four hours later. By that night, the dress was reselling for 200K Robux. The team was blown away. Vogue Business even did a story about it eventually reselling for the equivalent of $5,000.
Because of my success on the platform and work with Kloss, I’ve been approached by the NFL, NASCAR, Sony Music, the MLB and even Sir Elton John to both consult and design items to bring their brands successfully to Roblox. Would I one day like to learn how to make virtual fashion that appeals to all ages? Of course! Maybe that’s what college is for?
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