Marketing

Gen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Flee

By: Edith Wharton

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Gen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Flee

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Each February since 2017, the National Hockey League has touted its “Hockey Is for Everyone” month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and inclusion statement that “a future with more cheers is one where everyone belongs.” And Target touts on its website, “Being true to yourself and your…

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Edith Wharton
Edith Wharton

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