Home Marketing Google Adds 2 New First-Party Data Solutions to Display & Video 360

Google Adds 2 New First-Party Data Solutions to Display & Video 360

0
Google Adds 2 New First-Party Data Solutions to Display & Video 360

[ad_1]

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…

[ad_2]

Source link