Marketing

Google Adds 2 New First-Party Data Solutions to Display & Video 360

By: Edith Wharton

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Google Adds 2 New First-Party Data Solutions to Display & Video 360

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Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…

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Edith Wharton
Edith Wharton

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