Marketing

Grammys Ratings Hit a High Note, Up 34%

By: Edith Wharton

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Grammys Ratings Hit a High Note, Up 34%

Overall, the company continues to place a lot of importance on live tentpole events, with Paramount ad sales chief John Halley recently telling ADWEEK, “It’s an incredibly important formula for brand impact.”

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Edith Wharton
Edith Wharton

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