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Keith Dawkins’ journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.
In a new episode of Marketing Vanguard, Dawkins talks about how he’s continuing to inspire change and innovation with the iconic basketball team.
Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences.
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.
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