Though this year’s lineup reflects last year’s, Cohen noted that he’s never seen the industry going through as many changes as it is today, and he’s not opposed to changes coming to the NewFronts in the future, encouraging the industry to voice its opinions.
“The question that we have to ask ourselves just in general, is this timing of present presentations the right timing for the industry? The upfront season was created when new cars were being introduced in the fourth quarter and the broadcast year was different than the calendar year,” Cohen said. “In a world where we’re always-on, 24/7, always optimizing, the question I think we have to ask: Is this the best that we can do? Or do we need to kind of change the timing and change the format?”
See the full NewFronts schedule below:
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