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Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg’s 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118 years that is also a startup.
In this episode of Brave Commerce, recorded live on June 4 at Shoptalk Europe in Barcelona, Franks sits down with hosts Rachel Tipograph and Sarah Hofstetter to share the experience of managing IT through the separation of Kellanova from WK Kellogg Co., as well as how she successfully leads a data and analytics organization across 180 countries and an extensive array of product categories.
In spinning off Kellanova, Franks oversaw the transition of 300 different IT systems, the creation of more than 7,000 individual user IDs, and did so while maintaining the supportive and fun culture that has kept her at the company for so many years.
The success of these transitions required that all bets were off as far as silos: “We had a job to do, and that was to make sure that we continued to supply our customers, continued to delight our consumers, and continued to keep running the business.”
Despite the enduring power of the Kellogg’s brand, Kellanova is facing the future with a startup mentality, and this perspective shift has also triggered a cultural shift. The company added courage to its key values of accountability and integrity, and they shaped their strategy in order to differentiate, drive and deliver.
Every day requires thoughtful prioritization to meet the needs of so many brands across so many markets. Franks balances speed, risk and value in order to help her team address organizational needs and assess new opportunities successfully. She emphasizes the need for strong partnerships to succeed in a cross-functional role.
Key takeaways:
- Focus on what you are trying to achieve and find the right solution for it.
- In a time of change, transparency and teamwork are the keys to success.
- Look after your talent and ensure they have a career path.
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