In December, Gatorade signed Clark to its own NIL deal and dropped an inspirational welcome video inviting other women in sports to follow her lead. Gatorade donated $22,000 to her Caitlin Clark Foundation to empower young athletes, but didn’t make specific plans around her record-breaking moment in Iowa.
“It’s incredible to see Caitlin reach this massive milestone, and we’re proud to help fuel her journey as she continues to reach new heights,” said Jeff Kearney, global head of sports marketing at Gatorade. “Beyond the stat line, this milestone is indicative of the broader impact she continues to make on the game of basketball and in women’s sports, and her change-agent mentality is what makes her a perfect teammate on our Gatorade Roster. We’re energized to continue cheering her on and fueling her into the future.”
It’s just the beginning for Clark, as well as her TV and brand partners, as the star will take her endorsement deals with her when she enters the WNBA. Should she declare for the draft this year, Clark is widely expected to be the No. 1 pick, heading to the Indiana Fever.
“One of the unique things about Caitlin Clark, who is an exceptional star—we know stars attract audiences and fans and sponsors. Whether you’re Michael Jordan, Tiger Woods or Steph Curry, I would put Caitlin Clark in that conversation,” said NBC’s Miller. “She has that kind of power. Not just in women’s basketball, but across sports in general.”
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