“We’re open to everybody and anyone coming through our doors,” she said.
As many young people came of age during the Covid-19 pandemic, they also face some socialization issues, which Claire’s wants to tackle through its own programs. Patrick envisions hosting more events at its stores that open up opportunities to build community.
At the shoot for “The Collab” campaign, Patrick observed many of the cast members bonding with each other, with one girl saying afterwards, “I have five new best friends.”
“The comradery with this generation is so important, and we want to do more of that,” Patrick said. “We want to turn our platform over to these kids, who are so incredibly talented. We learn more from them.”
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