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Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as Kendrick Lamar, Sabrina Carpenter and Peso Pluma, in one location.
Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging.
Governors Ball is put on by C3 Presents, a multifaceted event organization specializing in creating, scheduling, promoting and managing live entertainment such as music festivals, concerts and exclusive gatherings. The company is the driving force behind the iconic Austin City Limits Music Festival in Texas and Lollapalooza in Chicago, as well as other notable events including Boston Calling, Las Vegas’ Lovers & Friends and When We Were Young.
In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with Alex Joffe, head of partnerships for Governors Ball and senior sponsorship director of C3 Presents, as he shares how the festival came to be and the secret to staying on top of emerging musical talent.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Pandora or iHeartRadio.
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