If a lot of these steps sound like they’re going to demand new conversations and connections, you’re right. Your creative teams will have to work more closely with strategy teams on the nature of insights and how they must translate toward safe, inclusive, integrated experiences. Your chief strategy officer and chief technology officer will be having a lot more calls. And your research leads must have more direct conversations with members of LGBTQ+ and other diverse communities themselves.
But by aligning your talent and brand around enhancing privacy protections and refining data collection methods for diverse constituents, we can all foster collaborative environments and platforms where LGBTQ+ individuals feel safe, considered and represented.
