It was sold out. We had a waiting list of people trying to get in. So there was anticipation about what the event was. And I think the idea of being able to show the trailer, how strong the content looked around returning shows, plus the new shows especially on Peacock, combined with sports. It goes to that theme of content, data and transparency all rolled into one.
Lastly, will you be back for upfront week next year?
I’d certainly hope so. Upfront week has morphed into different looks and feels over the years. Even NBCU years ago had a broadcast presentation, and then we would do a cable presentation. Now, we all do everything together as one, and then Telemundo had their own celebration as well. So even within our world, it looks different.
Then, this year, you have new streamers and new participants overall. It’s always going to continue to look and feel different. But we love our position, and we love leading off the week where we sit right now.
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