“It’s been really informative. It’s been educational. The agency has been proud of it, our clients have been appreciative of it. And it’s been a no-brainer addition to how we think and work,” said Levy.
Levy said the CIP is still a work in progress, and the earlier the panel sees the work, the better, but it can come in at any point during the campaign process.
“The panel can be initiated by anyone, so it could be prompted by an account lead, by a producer, by a creative director. There’s not a lot of formality in terms of who can ask or recommend that the panel come together. It’s very democratic, in that sense,” said Levy, adding that it demonstrates to clients that there’s a rigor that goes into the creative process.
Both Ogilvy and Fitzco have had inclusion programs for years and have no plans to scale them back. Fitzco was a founding member of Advertising for Change Atlanta, a coalition of agencies committed to developing and mentoring young, diverse talent.
“Atlanta agencies can come together to help work on, solve, challenge each other, share best practices around [DEI]… and that’s good for all of us,” said Levy.
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