Adnoc, under Al Jaber, plans to aggressively expand oil and gas production, with a $150 billion investment over five years to produce an additional 7.5 billion barrels of oil. To meet the net zero 2050 scenario set by the International Energy Agency, 90% of that oil would have to stay in the ground.
By mitigating the criticism around COP28, the UAE, Al Jaber and Adnoc, PR and ad agencies have made it harder for observers to understand the reality that the world is facing, and what’s needed at these talks.
“The effort to greenwash polluters makes it harder for these meetings to focus on the real problem at hand, which is fossil fuel pollution,” Meisel said.
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