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Publishers are finding they can improve sustainability through supply path optimization, the process where buyers and advertisers make the path from publisher to advertiser shorter and more efficient, according to discussions and interviews at the Green Media Summit in New York this week, hosted by supply-side platform Sharethrough.
“Publishers should look who they’re working with,” said Mike Racic, president of publisher organization Prebid, when asked what publishers can do to make an immediate impact on their carbon footprint.
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