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In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.
The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people with resources to support their mental health. Welch also shares the ways the beauty brand connects and supports the Latinx audience for Hispanic Heritage Month and beyond.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
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Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.
Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.
Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.
Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.
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