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How Wendy’s Dynamic Marketing Can Push Past Surge Pricing

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How Wendy’s Dynamic Marketing Can Push Past Surge Pricing

“Until now, pricing in restaurants has been largely simplistic. … I’m just going to take my regular menu prices and whatever Uber or DoorDash charges me—let’s call it 20%—I’m just going to bump up all my prices by 20%,” Kamlani said. “That’s not really the way you should approach this.”

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